Merkle Creates Mobile Marketing Practice

Merkle, one of the biggest and fastest growing marketing agencies in the United States, recently introduced a new mobile marketing practice. Recognizing the emerging mobile marketing industry, Merkle will begin creating mobile marketing campaigns for their impressive list of clients.

Merkle

“The mobile platform is evolving into a powerful direct channel that is ubiquitous, and offers instant engagement and measurable interactions across a variety of mobile applications,” said Eric Kirby of Merkle. “Our approach is to take an integrated view of a client’s customer and prospect data to develop the most impactful marketing strategies. Mobile will be an increasingly important source of insights and marketing activity going forward.”

Merkle points to the a Jupiter Research report that predicts spending on mobile ads will surpass $5.5 billion in 2014. Chosen to lead the new mobile marketing practice for Merkle is Mike Ricci, formerly of iLoop Mobile.

“We are extremely pleased and excited to welcome Mike Ricci into his new role at Merkle,” said David Williams, the CEO and President of Merkle. “At this moment, we are seeing a remarkable evolution in the mobile space, in that consumers are increasingly embracing mobile communications as their preferred channel for receiving product news and information – and even for making purchases. As a result, leading brands are rapidly introducing the mobile channel into their integrated customer marketing strategies.”