Merlin Mann on what makes a good blog

Good blogs are hard work, but they’re also the ones that keep people coming back, keeps readers engaged.My favourite part of the entire article is Point #6:

Good blogs are weird. Blogs make fart noises and occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication. [source]

 I’m just not sure there’s a ton of controversy in Social Media, public relations & the intersection of business. Makes the part about being weird enough to qualify for “good” kinda difficult sometimes.