Michael Jackson Memorial Service Tickets
July 4, 2009 by Kori Ellis
Filed under Marketing
Back in 1983, a year after Michael Jackson’s “Thriller” release, the King of Pop and his brothers teamed up with Pepsi in a $5 million partnership. Those kind of numbers were unheard of for a celebrity endorsement at the time.
Image: Zuma Press
And now, after Jackson’s untimely death, his landbreaking marketing power is stronger than ever. On Friday, more than half million fans around the globe applied for a lottery for 17,500 free tickets to his public memorial service, which will take place next week. Fans are scrambling to get tickets to the celebration at the Staples Center in Los Angeles happening on Tuesday at 10:00am.
Minutes after the registration period began on Friday morning, the staplescenter.com website crashed from all the traffic. The opportunity to register for the lottery ends on 6:00pm Pacific Time on Saturday, July 4, 2009.
Winners of the lottery will be contacted on Sunday and directed to pick up a pair of tickets and wristbands on Monday. The tickets will be distributed to either the public memorial at Staples Center or a live TV broadcast at the adjacent Nokia Theatre across the street.
With hours and hours of unreleased music, Michael Jackson will continue to be marketed long after his memorial service is over.
More on Michael Jackson and marketing:
- Michael Jackson, Pepsi made marketing history
- How Jackson’s “Thriller” changed the music business
- Marketing the Death of Michael Jackson
Comments
One Response to “Michael Jackson Memorial Service Tickets”Trackbacks
Check out what others are saying about this post...[...] a Comment // With more than a half million fans eagerly entering a lottery for tickets to Michael Jackson’s memorial, Los Angeles braced itself for an onslaught of mourners. The [...]