Microsoft Gives Up on Technology
May 23, 2008 by Jayvee Fernandez
Filed under Computers
Few things are sadder than a technology company giving up on technology. That’s exactly what Microsoft’s been doing.
They’re paying an ad agency $300 million to rebrand themselves as “cool”. I have a better idea: how about they spend that money to build products that are actually cool? In a world where one guy can build a Web 2.0 service for $12,107.09, imagine how many cool new products Microsoft’s army of developers could have built with $300 million.
They’re bribing people to use their search engine. Again. After many repeated attempts, Microsoft has finally given up on building a search engine people actually want to use.
Ballmer no longer wants Microsoft to be about developers. Imagine that: a software company that doesn’t care about software development.
