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Thursday, March 11th, 2010

Microsoft Guy Commercials Respond to Mac Guy vs. PC Commercials from Apple

September 22, 2008 by Susan Gunelius  
Filed under Marketing

Earlier this month, I published two video montages of Mac Guy vs. PC Guy commercials from Apple (U.S. and U.K. versions).  There is no doubt that the Mac Guy vs. PC Guy commercials have been very successful.  Heck, I just succumbed to them and bought a Mac myself.

There is also no doubt that the new Microsoft commercials featuring Jerry Seinfeld and Bill Gates which just got the axe were not very popular.  Luckily, Microsoft had another trick up its sleeve and rolled out a great new series of “I’m a PC” commercials that use a PC Guy look-alike.  Frankly, I think the commercials would have been better without the use of the PC Guy look-alike.

What do you think?  See for yourself below.

Here is the longer format commercial.

Here is the first shorter version.

 

And another short version.

So what do you think?

In case you missed them, follow the links to see the Mac Guy vs. PC Guy commercials or the Microsoft commercials with Jerry Seinfeld and Bill Gates.

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Comments

One Response to “Microsoft Guy Commercials Respond to Mac Guy vs. PC Commercials from Apple”
  1. Scott says:

    I’m a PC-guy (nearly 20 years in IT) and this didn’t convince me. Microsoft has to be more clever if they want to increase their appeal.

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