Microsoft to Launch a new Analytics Tool

Ever since Google released Google Analytics as a free tool it became the tool of choice for many site operators, and offered Google to add more data mining opportunities. MSN saw the opportunity and has been developing its own Analytics took offered as a direct competition to Google.

The project, titled Gatineau (for now), will be released in an Alpha 1 version by the end of summer and has some promising features which should make Google scared, very scared. According to a Microsoft engineer, “Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have.”

DAVEN who had a chance to preview this new tool called it “kick arse awesome” and added “Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose.”

He added some screencaps from the new platform (more on his post):