Microsoft’s Secret “Rock Star” Engine

Did Microsoft decide to drop their current search technology and start from scratch? A recent report from TechCrunch mentions that Microsoft has gathered a team of twenty or more “rock star” developers who’ve been tasked at building their next generation search engine.

According to their source, this is a new “very cool”, “horizontal” engine which will be able to cover many “verticals” all at once.

Microsoft’s search technology has been falling behind the rest since the beginning and even the launch of Live.com did not prove any significant change. However, I keep on wondering if Microsoft can ever have that “stickiness” and “coolness” that drives the Google traffic?