Mining the Mission | An Eight-Word Marketing Lesson

Remember Nancy Schwartz’s nonprofit tagline survey? The nonprofit marketing guru, through her superlative Getting Attention Blog, is now asking her readers to assess the 56 finalists she culled from the more than 1,000 taglines that were submitted through the survey and decide which is the best. As Schwartz herself notes the voting is less about than winners and losers than it is about best practices: seeing what your peers are doing well and using it "to strengthen your nonprofit’s tagline, or craft a powerful one if there’s none in use." Definitely worth checking out. | 501(c)