Mission Althelete-Engineered Skin Care

Whether you’re an athlete or not, skin care is import. Skin care when your outside in the elements sweating and in the blistering sun or doing water related activities can be tough. Mission Product introduces the first skin care products engineered skin care line of protection from the elements. When you need lip balm, sunscreen, friction relief, or foot protection, Mission Product has made it possible.

MISSION Product™ Introduces Athlete-Engineered Skincare™

High-performance products – engineered by athletes, for athletes – to revolutionize skincare in sports

( New York , NY – May 2, 2008) MISSION Product™, the first Athlete-Engineered Skincare™ line, today announced the launch of its groundbreaking, high-performance products.

“Athletes who have been forced to compromise with inferior skincare offerings now have an array of innovative, high-performance products, engineered by athletes, to meet their needs” said Josh Shaw, MISSION Product’s Founder and President. “MISSION Product will revolutionize how athletes hydrate, nourish, restore, and protect their skin, whether they’re an Olympic hopeful, a running enthusiast or even a weekend warrior.”

Some of the world’s most accomplished athletes, including two-time NBA MVP Steve Nash , two-time Olympic gold-medal swimmer Amanda Beard , two-time Olympic gold-medal soccer player Mia Hamm , 2008 X Games Halfpipe Gold Medalist Gretchen Bleiler  and extreme endurance athletes Charlie Engle and Hunter Kemper, have joined the team at MISSION Product and are intimately involved in product innovation and development.

“I’m really proud to be a founding athlete with MISSION Product.  I use all of our first five products and they are outstanding,” said Steve Nash. “I am especially dependent on our foot gel, which helps re-energize my feet between the regular beatings they take on the court.”

“One of the key attributes that attracted me to MISSION Product is the ability for athletes to inspire the product development and innovation process,” said Mia Hamm. “We’re looking forward to making an impact on the lives of future generations of athletes at all levels.”

The starting lineup for MISSION Product includes a sunscreen with SPF 30 and anti-sting technology, a vitamin lip balm with SPF 20, a long-lasting anti-friction cream, a restorative foot gel and a revive body gel for post sun and wind exposure.  In addition to these five products, the company has numerous innovations in development, several of which are scheduled for launch before the end of the year.

“I have spent my entire life on the beach and in the pool.  When I tested the MISSION SPF 30 sunscreen, I immediately fell in love with it,” said Amanda Beard. “Athletes of all ages are becoming increasingly aware of the importance of skincare and sun protection, and I’m excited that we can deliver these high-performance products at such affordable prices.  I’m convinced we will revolutionize skincare in the sports marketplace.”

MISSION Product is free of preservatives and irritants, and is animal cruelty-free.  “With natural, high-quality ingredients, MISSION Product is better for your skin AND the environment,” said Gretchen Bleiler.

MISSION Product features breakthrough technology and is formulated with clinically-pure ingredients to deliver superior skincare benefits.

MISSION Sunscreen SPF 30  is designed to guard against environmental and sun damage. It boasts anti-sting technology to protect an athlete’s eyes, is completely greaseless and oil-free, absorbs quickly, and provides long-lasting UVA and UVB protection while nourishing the skin with vitamin E.

MISSION Lip Protector SPF 20  is designed to protect an athlete’s lips from  environmental and sun damage. It prevents moisture loss and provides long-lasting UVA and UVB protection, while nourishing the lips with powerful antioxidants.

MISSION Anti-Friction Cream possesses superior anti-chafing properties and helps prevent discomfort, pain, irritation and inflammation due to skin-to-skin and skin-to-gear contact. Fortified with an antibacterial formula, it instantly heals, cools and moisturizes, while helping to prevent irritation and infection in friction-prone areas. MISSION Anti-Friction Cream is engineered to stay dry and cool through extended activity and is compatible with all fabrics.

MISSION Foot Gel  is engineered to relieve and rejuvenate hot, tired feet, following strenuous activity. Fortified with vitamins A and E, it targets dry, cracked and inflamed skin, and delivers cooling, soothing, hydrating and revitalizing nourishment while helping to stimulate circulation.

MISSION Revive Gel  is designed as a super-charged aloe gel for reviving skin after exposure to sun and wind.  This unique lightweight, scentless and clear formula hydrates, nourishes and replenishes damaged skin.  Fortified with vitamins, minerals and antioxidants, this product also works as a high-performance vitamin moisturizer that restores the skin’s natural pH balance.

MISSION Product is available at select sports specialty retailers, including Foot Locker, Lady Foot Locker, Champs Sports, City Sports, and Performance Bicycle starting  May 3, 2008, and is available in the Eastbay catalog as well as at www.missionproduct.com

All Images Used By Permission from Catalyst PR and MissionProduct.com