Mobile Branding Your Business

With all of the popularity of the iPhone, have you wondered if it was possible to brand your business on it? Maybe you’ve had thoughts about how you could receive your part of the market share for your industry regarding the mobile business branding? Then let’s take a look at what it takes to be successful in the mobile branding market.

Image: SXC.hu

According to the article entitled “Pandora: Unleashing Mobile Phone Ads” which can be found on BusinessWeek.com and was written by Tom Lowry,

Since Pandora launched a mobile edition two years ago, it has signed up 6 million people (total users for mobile and Web versions is 27 million). That has prompted the likes of Best Buy (BBY), Dockers, Target (TGT), and Nike (NKE) to buy ads on Pandora and experiment with what remains a cheap advertising medium—one most companies have yet to figure out.

Image: Newscom.com

Seeing that Fortune 500 companies are experimenting with this ways of branding their business using Pandora, then it seems that mobile branding is becoming a mainstream way to brand your business. To help you develop your mobile branding plan, I felt I should share a starter list with you of things that you should include in your mobile branding plan.

• Research. Research what your competitors are doing, what the Fortune 500 companies are doing and then develop your mobile branding plan.
• Ever-ready. Be ever-ready to explore new ways that you can advertise within the mobile network.
• Adventureous. Don’t be afraid to make it an adventure as you search for ways to develop your mobile brand for you and your business.
• Daily. Keep your eye on your statistic so that you can see what’s working and not working for your mobile branding plan.
• You. Don’t forget to involve “You” in the plan which means look for opportunities that appeal to you  and your consumer so that you can make sure you are reaching your target market.