Mochila’s RSS Atom API used to enhance content experience

In other words increase significantly the amount of information a user can and will receive.

Online media marketplace Mochila introduced an open standards RSS Atom API that will let publishers, content management and web publishing systems, access to Mochila’s content. Online reference product provider Farlex is the first publisher to use the Mochila API.

Mochila members can customize real-time feeds through this open standards XML-based API using keyword, category, byline, source and many other parameters. Farlex, Inc., owner of TheFreeLibrary.com and TheFreeDictionary.com, is the first publisher to integrate with Mochila and use the Mochila API to enhance the content experience for its users.[Source]

But what is the importance of this?

By connecting with Mochila’s API interface, Farlex, a leader in online resource products, will provide its millions of unique monthly visitors with enhanced search functionality that includes relevant information from the Mochila content database. With over 300 trusted content providers, including the world’s largest wire services, photo agencies, television, newspaper and magazine publishers, Mochila offers TheFreeDictionary.com and TheFreeLibrary.com with rich content across a broad range of topics such as entertainment, sports, health and business news.[Source]

Impressive but my only worry here is the information overload.