Monday Media Marketing Minute: Piggybacking
November 19, 2007 by ShannonCherry
Filed under Business
In today’s Monday Media Marketing Minute, I share with you one of my most successful ways to get the media’s attention. It’s called piggybacking in the biz, meaning that you jump on the back of a hot news story.
So for less than the time it takes to get your latte, you get a great idea to market yourself on the cheap!
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Check out what others are saying about this post...[...] used a major PR tactic, called piggybacking. I talk about piggybacking on Startup Spark’s Monday Media Marketing Minute and at my other blog: The Power [...]