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	<title>Comments on: Monday Media Marketing Minute: Why your logo is not your brand</title>
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		<title>By: Christina</title>
		<link>http://www.everyjoe.com/articles/monday-media-marketing-minute-why-your-logo-is-not-your-brand/comment-page-1/#comment-313058</link>
		<dc:creator>Christina</dc:creator>
		<pubDate>Mon, 18 Feb 2008 15:06:27 +0000</pubDate>
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		<description>Hey Shannon,
Thanks for the great marketing minute!  I attended a seminar recently about branding, and the focus was squarely on logos and taglines, NOT on what&#039;s behind them.  

You are so right about needing to have substance behind the logo, knowing what makes your business unique, and putting it out there in a personal way!  It&#039;s all about taking the time to learn who you and your clients are.

Thanks for your insight!</description>
		<content:encoded><![CDATA[<p>Hey Shannon,<br />
Thanks for the great marketing minute!  I attended a seminar recently about branding, and the focus was squarely on logos and taglines, NOT on what&#8217;s behind them.  </p>
<p>You are so right about needing to have substance behind the logo, knowing what makes your business unique, and putting it out there in a personal way!  It&#8217;s all about taking the time to learn who you and your clients are.</p>
<p>Thanks for your insight!</p>
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