More Bond Promotion

You can’t move at the moment without hitting a James Bond promotion. Here in the UK, as well as obvious advertising we’ve had multiple TV programmes all about the franchise, or the man behind the story, or whatever they could squeeze out and get viewers.

Today I received a Sony email, pointing me towards the latest bits and pieces. You can grab a widget to add to you ’social networks and blogs’. (interesting to see they’ve ignored the idea of getting a domain, just shoving it directly on Amazon, which looks like it’s where the assets are.

You can get your iGoogle theme.

screenshot from site

And you can come the films ‘friend’ in Bebo, their network of choice for the UK, where you can watchthe trailer form YouTube.

I love that all of these things are relatively low cost, complementing the bigger contests or paid media placements. These are all about shoing your personal love for the film.