Most Engaged Social Networkers in World?
July 3, 2009 by Anna Farmery
Filed under Social Media
Comscore reports that the country that has the most engaged social networkers is…..Russia! Didn’t see that one coming….
Mike Read, SVP & managing director, comScore Europe states “In a country as geographically large as Russia, social networking represents a way of connecting people from one corner of the country to the other. The highly engaged behavior of social networkers in Russia offers significant opportunity for marketers and advertisers seeking to reach these audiences.”
It is incredible to see that in Russia people on average are on social networking sites 6.6 hrs (and Facebook only has 2% of the market) which is basically a working day. Even if you look at the UK and USA people are networking for over 4 hrs per day. As much that I am in awe of the level of engagement, there is part of me that wonders the effect on society – and that is from a heavy internet user.
Here is the worldwide table which illustrates the
| Top 20 Highest Engagement Social Networking Country Audiences
Ranked by Average Hours per Visitor* May 2009 Total Worldwide, Age 15+ – Home & Work Locations Source: comScore World Metrix |
||
| Country | Average Hours per Visitor | Average Pages per Visitor |
| World-Wide | 3.7 | 525 |
| Russia | 6.6 | 1,307 |
| Brazil | 6.3 | 1,220 |
| Canada | 5.6 | 649 |
| Puerto Rico | 5.3 | 587 |
| Spain | 5.3 | 968 |
| Finland | 4.7 | 919 |
| United Kingdom | 4.6 | 487 |
| Germany | 4.5 | 793 |
| United States | 4.2 | 477 |
| Colombia | 4.1 | 473 |
| Mexico | 4.0 | 488 |
| Chile | 4.0 | 418 |
| Ireland | 3.8 | 462 |
| Turkey | 3.7 | 427 |
| Venezuela | 3.7 | 454 |
| France | 3.6 | 526 |
| Australia | 3.4 | 374 |
| New Zealand | 3.4 | 386 |
| Switzerland | 3.2 | 430 |
| Italy | 3.2 | 399 |
