Comments on: Mozilla Firefox: Users and Branding, part 2

By: Burger King’s Brand In Your Hands : Bizzia

Burger King’s Brand In Your Hands : Bizzia — Thu, 26 Mar 2009 15:10:20 +0000

[...] in your hands, but also on your t-shirts! We’ve talked about Mozilla’s Firefox’s Spread Firefox initiative and the concept of allowing users – to a certain extent – to take matters into their own [...]

By: Burger King’s Brand In Your Hands : Brand Curve

Burger King’s Brand In Your Hands : Brand Curve — Thu, 26 Mar 2009 08:30:26 +0000

[...] talked about Mozilla’s Firefox’s Spread Firefox initiative and the concept of allowing users – to a certain extent – to take matters into their own [...]

By: John Slater

John Slater — Mon, 09 Mar 2009 18:52:06 +0000

Nice post…thanks for the writeup! To add to what you already wrote, our philosophy is that we don’t want to put too many restrictions on people’s creativity regarding the use of our logo (as long as they follow the proper use guidelines you mentioned in the previous post).

In other words, we try to put our logo in the hands of the user as often as possible – the results are usually impressive (2000+ entries in last year’s t-shirt contest), and it inspires the passionate community participation that helps level the playing field between us and our much larger competitors.

Also, to correct one reference in your earlier post, Mozilla was actually founded in 1998 (not 2002).

Thanks!
John