Multi-Brand Bonaza: Proctor & Gamble
July 14, 2009 by Kim Beasley
Filed under Marketing
If you have used products for health or beauty or your house or maybe even your pets then you may have used a product that Proctor & Gamble offers. As a multi-brand company, they have been able to branch out into many different product fields and reach their target markets.
Image: compiled from P&G.com product image library
Take a look at the compiled picture above that features some of the Proctor and Gamble products. How many of them do you use? Where you aware that Proctor and Gamble made these products? Do you recognize all of the products?
By extending their Product brand and creating a multi-brand empire, they have been able to successfully target their customers in the following areas:
- Personal and Beauty
- House and Home
- Health & Wellness
- Baby & Family
- Pet Nutrition and Care
Below is a short video that shares the history of Proctor and Gamble from their simple beginning to where they are today.
