Music Marketers: Consider Twitter

If you market music in any shape or form, a recent study by NPD Group shows that you should definitely consider Twitter for your next marketing campaign.

Marketing Music on Twitter (Image: Flickr)

The numbers are actually quit staggering. According to the NPD Group survey, 34% of Twitter users have bought digital music recently compared to only 16% of non-Twitter users. 41% of Twitter users have listened to online radio, while the non-Twitter number is only 22%.

Additionally, 39% of Twitter users have watched online music videos recently compared to 25% of non-Twitter users. One third of Twitter users have bought a CD recently, while less than one quarter of non-Twitter users have bought a CD recently.

Said Russ Crupnick, an NPD Group analyst: “Twitter has the potential to help foster the discovery of new music, and improve targeted marketing of music to groups of highly-involved and technologically savvy consumers, but it has to be done right. There must be a careful balance struck between entertainment and direct conversation on one hand, and marketing on the other. Used properly Twitter has the power to entertain — and to motivate music fans to purchase more new albums, downloads, merchandise, and concert tickets.”