Must… Resist… Social Media!
April 19, 2008 by Eric Eggertson
Filed under Marketing
There is no magic solution to all business issues, so stop looking for the online discussion tool to solve every last thing.
On the other hand, there remain a committed group of corporate communicators and their bosses who are determined to resist the lure of wikis, blogs, podcasts and other conversational tools for business.
Shel Holtz does his usual good job of countering the various arguments against organizations adopting social media tools.
His main points:
- Even usually-cautious lawyers are signing onto the Cluetrain;
- You can show the ROI;
- The time-sink factor can be managed.
Technorati Tags: blogging, business, communications, public relations, corporate, companies, podcasts, wikis, organizations, resistance, change, metrics, early adopters, non-adopters, denial
It has almost become a pet peeve for me to witness the constant “next-big-thing” jumping that many companies and entrepreneurs engage in. These networking tools are only very effective if they are used consistently and with a personal touch.
But I will go on witnessing the monumental loss of time and resources devoted to each of these “next-big-things” by companies who always scratch their heads and wonder why it never seems to work for them.