My M&Ms – Branding Done Right
August 24, 2007 by Susan Gunelius
Filed under Marketing
Color can do wonders for drawing a customer’s attention. It worked for me today when I clicked on a banner ad for My M&Ms. The ad was filled with colorful M&Ms. How could I miss it, let alone resist clicking on it?
After I clicked on the ad, I landed on the main page for My M&Ms, which provides businesses and customers a place to directly order M&Ms in 22-colors with customized images printed on them (i.e., logos or messages) and in customized packaging.
Take a look at the site. It’s very well done and a great example of consistent branding. Of note, I love their online brochures, which you can see here.
What do you think?
I like the personalized M&Ms – but I hate their URL. mymm.com just doesn’t equate to M&Ms in my brain, so it’s not very ’sticky’.
I would like to order some personalized M & M’s. How do I go about it…. let me know asap….
C Scheel, Just use the links in my post. They’ll take you to the My M&M’s homepage (mymms.com). There you can click on the links on the left side of the page to view products or order customized M&Ms. Have fun!
could I get the price and quanity I would have to order for a birthday party for nov. and dec. 07 thank you
price and quanity please thank you
I was wondering if i could get Orange m&ms with a name on them. There would be 8 letters
Why can’t we; as consumers; purchase our favorite color of M&M’s. My favorites are red, orange and yellow, you can keep the other colors. I eat all of my favorites and leave the rest for my husband or whoever. I was at a party once and all of my friends knew about my color preferences so they took out my favorites and left the bowl with all of the other colors. So at the end of the night when I did not eat any they all laughed and gave me my favorite colors to take home. Good commercial. You have a very good product, please don’t improve to much because you might ruin a GOOD thing.
the price is outragous even with the free printing offer. They need to be better priced if they want more people to buy.