“My Quick Smells Like French Toast”

Just like the Super Bowl, or any event that involves watching a ridiculous amount of television, the commercials have become an integral part of the March Madness experience. Perhaps even more so for March Madness. It isn’t just one event, it’s a series of weekends where one watches the same channel constantly, watching the same ads over and over again. Usually this just creates an irrational amount of hate. (Applebee’s ad campaigns tend to get the majority of my hate. Those Applebee guys are enfuriating. Thank goodness I haven’t seen much of the Applebee’s Apple this year.) All those awful, constantly repeated ads makes the viewer really appreciate the quality commercials, though. This year there’s two standouts, the triumphant continuation of Bud Light’s critically acclaimed “Dude” series. Plus, the new ads for Nike’s Sparq Training. The 30-second spot features various athletes (from famous pros to anonymous kids) generally talking trash, mostly as variants on the theme “my better is better than your better.” It’s an effective, if not sublime ad, until Ladanian Tomlinson utters what I hope becomes the catch-phrase of the summer: “My quick smells like French Toast.” Glory be. I agree with Pete Carroll, that is wonderfully absurd. I’ve never heard anything like that before. Has this saying been around for awhile? I need more info about how one’s quick smells like French Toast. And what exactly does smelling delicious have to do with being fast? The 30-second spot is below. The minute-long version, which features a “List of Demands” by Saul Williams but no French Toast, is here.