Naming Your Startup – Five Tips to Success

Naming your startup company will be one of the most important you make early on in the startup process. You don’t wait to waste too much time on this step but you definitely want to do your best to come up with a name that will stand the test of time.

Do you have no idea what to name your startup? Here are five tips to success:

Startup Name Idea (Image: Flickr)

1) Start with the Dot Com
Especially if your startup is an online business, you should begin with a domain name search. If the domain name is available, that makes it a much, much better startup name.

2) Make it Short
The domain name and startup name should be as short as possible. Avoid using hyphens in the domain name and you don’t want more than three words.

3) Make it Memorable
While your advertising could be based in the online world, word of mouth will always be important. If someone can’t remember the name, that process becomes impossible.

4) Make it Relevant
Your startup name should be relevant to the industry field. This helps it become more instantly memorable.

5) Research your Findings
Once you come up with a name that you like, that’s just the beginning. You need to make sure that name is available and free to use. If it’s trademarked, you’ll need to find another name for your startup.