Nathan’s Famous, Saladworks, Carvel and Philly Pretzel Factory Promote Franchises Together

(FranchisePick.Com)  Promoting franchise opportunities regionally is always a challenge.  Putting on informational seminars is effective but expensive, not only to host but to promote effectively.  Four food franchisors expanding in the Northeast to host joint franchise opportunity seminars.  It’s a smart strategy that’s worked in the past.  Salad, hot dogs, ice cream and pretzels… Buy one of each and start your own food court.

Source:  NorthJersey.Com  Four chains link up to find franchisees

They are four chains that want the same thing: more North Jersey franchisees.

So rather than go it alone, Nathan’s Famous, Saladworks, Carvel and Philly Soft Pretzel Factory are teaming up and sharing the costs of seminars designed to get out each of their messages.

Combined, the chains hope to open about 240 new locations in North Jersey within the next five years. Executives see their “road show” partnership — which comes to Teaneck tonight — as a more cost-effective way to make their pitches.

With marketing and advertising expenses, holding a seminar alone might cost around $35,000, said Randy Watts, vice president of franchise operations for hot dog icon Nathan’s Famous. Instead, he’s spending about $5,000. “We’re basically leveraging our dollars against media ad purchases … to get people into the room,” he said…

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