Comments on: NATIONAL SMALL BUSINESS WEEK 5: Trust = Loyalty = Growth http://www.everyjoe.com/articles/national-small-business-week-5-trust-loyalty-growth-362/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 22 Dec 2009 19:49:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: ren http://www.everyjoe.com/articles/national-small-business-week-5-trust-loyalty-growth-362/comment-page-1/#comment-338262 ren Sun, 27 Apr 2008 23:49:29 +0000 http://www.accountingsolver.com/national-small-business-week-5-trust-loyalty-growth/#comment-338262 Thanks, Kristen, for dropping by & adding a meaty footnote on how to develop trust in clients. Underpromising / overdelivering is an effective way of, not just selling a product or service, but of cementing a mutually beneficial long term relationship that leads to growth of the business. Thanks, Kristen, for dropping by & adding a meaty footnote on how to develop trust in clients.

Underpromising / overdelivering is an effective way of, not just selling a product or service, but of cementing a mutually beneficial long term relationship that leads to growth of the business.

]]> By: Kristen King http://www.everyjoe.com/articles/national-small-business-week-5-trust-loyalty-growth-362/comment-page-1/#comment-338263 Kristen King Sun, 27 Apr 2008 18:23:42 +0000 http://www.accountingsolver.com/national-small-business-week-5-trust-loyalty-growth/#comment-338263 I have to agree that underpromising and overdelivering is a key to develop trust in your clients. But they key is not to make them think you're going to deliver a crappy product. Underpromising isn't degrading your services. It's telling them that you'll have what they need on Wednesday and giving it to them on Tuesday instead. It's saying you'll deliver 5 lbs. of a product and giving them 2 extra as a bonus. It's giving value added to make them feel like they really matter to you. I have to agree that underpromising and overdelivering is a key to develop trust in your clients. But they key is not to make them think you’re going to deliver a crappy product. Underpromising isn’t degrading your services. It’s telling them that you’ll have what they need on Wednesday and giving it to them on Tuesday instead. It’s saying you’ll deliver 5 lbs. of a product and giving them 2 extra as a bonus. It’s giving value added to make them feel like they really matter to you.

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