NBC Extends Brand to PATH Trains

NBC has been pursuing a strategy of brand extensions for awhile now with a focus on providing a presence in the out-of-home television market.  Recent forays into that nontraditional market include Premier Retail Networks (i.e., in-store TV networks), Transit TV (i.e., in-transit vehicles TV networks) and Fuelcast (i.e., at-the-gas-pump TV networks) as well as TVs in taxis in New York and Chicago. 

The out-of-home television market is growing, and now, NBC is pushing it further by adding TV screens to PATH trains that run between New York and New Jersey.

Out-of-home television capitalizes on the presence of a captive audience by providing information, advertisements and entertainment.  It’s a great channel for advertisers whose target audiences frequent locations that have out-of-home TVs.

What do you think about out-of-home television?  What are your thoughts about it from an advertiser’s perspective or from customers’ perspectives?