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	<title>Comments on: Nescafe Experiences</title>
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		<title>By: Rachel</title>
		<link>http://www.everyjoe.com/articles/nescafe-experiences/comment-page-1/#comment-318324</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Tue, 15 Apr 2008 10:34:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/nescafe-experiences/#comment-318324</guid>
		<description>Groan.   Stop. No more puns allowed!  Unless I write about fish at some point - fish puns are always good ;)

The problem of course is that you usually comment over night to me, so when I look at them in the morning the brain is not engaged and I miss them!</description>
		<content:encoded><![CDATA[<p>Groan.   Stop. No more puns allowed!  Unless I write about fish at some point &#8211; fish puns are always good ;)</p>
<p>The problem of course is that you usually comment over night to me, so when I look at them in the morning the brain is not engaged and I miss them!</p>
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		<title>By: Charles Frith</title>
		<link>http://www.everyjoe.com/articles/nescafe-experiences/comment-page-1/#comment-318319</link>
		<dc:creator>Charles Frith</dc:creator>
		<pubDate>Tue, 15 Apr 2008 10:30:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/nescafe-experiences/#comment-318319</guid>
		<description>When I wrote full filter I meant filter their message out but I see it has a different percolation now! ;)</description>
		<content:encoded><![CDATA[<p>When I wrote full filter I meant filter their message out but I see it has a different percolation now! ;)</p>
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		<title>By: Rachel</title>
		<link>http://www.everyjoe.com/articles/nescafe-experiences/comment-page-1/#comment-318128</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Mon, 14 Apr 2008 07:50:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/nescafe-experiences/#comment-318128</guid>
		<description>You&#039;re right there.  Nescafe is not an &#039;experience owner&#039;.  I&#039;m wondering if the disconnect is because the TV ad writer got to caught up in the message of the companies providing the prizes, as they do use the &#039;experience&#039; tag a lot - that&#039;s definitely what they provide.  The web and promotion bits hardly ever use the terms.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right there.  Nescafe is not an &#8216;experience owner&#8217;.  I&#8217;m wondering if the disconnect is because the TV ad writer got to caught up in the message of the companies providing the prizes, as they do use the &#8216;experience&#8217; tag a lot &#8211; that&#8217;s definitely what they provide.  The web and promotion bits hardly ever use the terms.</p>
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		<title>By: Charles Frith</title>
		<link>http://www.everyjoe.com/articles/nescafe-experiences/comment-page-1/#comment-318218</link>
		<dc:creator>Charles Frith</dc:creator>
		<pubDate>Mon, 14 Apr 2008 01:22:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/nescafe-experiences/#comment-318218</guid>
		<description>Nescafe experiences. Would instantly (sic) have my alarm bells going off. Any instant coffee brand that tries to elevate the experience as worthy of mention to an &#039;experience&#039; would have me on full filter immediately. Now if Nescafe owned quick cuppa moments. That would be different.</description>
		<content:encoded><![CDATA[<p>Nescafe experiences. Would instantly (sic) have my alarm bells going off. Any instant coffee brand that tries to elevate the experience as worthy of mention to an &#8216;experience&#8217; would have me on full filter immediately. Now if Nescafe owned quick cuppa moments. That would be different.</p>
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