Comments on: New Moon and Star Trek Get Redone

By: Ellen Ewart

Ellen Ewart — Thu, 26 Feb 2009 21:44:56 +0000

Funny you mention that Darcie! That’s how I bought my first copy of Philip Pullman’s The Golden Compass because I looooved the cover!

I took it home, read the first chapter, THEN read the back cover and was embarrassed to find out that it was a teen novel. I put it on the shelf and left it there.

Four years later, after sustained pressure from a friend and when the movie was in theatres, I went out and bought The Golden Compass (with the movie poster cover). After the first chapter I realized that I already owned the book – with a much more beautiful cover.

By: Darcie

Darcie — Thu, 26 Feb 2009 21:24:48 +0000

I had never heard of the New Moon book before I bought it. I purchased it solely based on how nice I thought the cover was. (I didn’t even read the back to see that it was the second in a series and intended for teenagers). Maybe they should’ve left it? I’m sure that part of the branding that helped make it a huge success was based on the look of the covers.

By: Gareth Coxon - Dot Design

Gareth Coxon - Dot Design — Thu, 26 Feb 2009 18:30:56 +0000

Keeping things fresh is the key, old and new viewers of “Star Trek” want to know that they are seeing sometime new or at least a slightly fresh take on the theme.

Also the hype factory in full force, the designers want to make it new and shiny, abit of – ‘if you love star trek you’ll love this beefed up version’…