New Stella Artois Site

After my post last week about the Stella Artois blog, I received a nice invite to try out the new site before it launches tomorrow. Like the blog keeps hinting, this is a very different site, rich, interactive and plain fun.

The site is heavy in the video and flash, presenting the Stella story and values through great video and interactive games. If you take a look at it, make sure you have plenty of time. I spent 45 mins on it and still have not finished it. There’s a lot of depth across the site, although I wonder if there is anything to draw you back once you’ve worked your way through it. But on the first walk through, the site really gets over the richness and exclusivity of the brand. So go to stellaartois.com tomorrow for the launch,