New Wii Online Video Literally Shakes up YouTube
September 29, 2008 by Susan Gunelius
Filed under Marketing
My husband sent me a link earlier today to a new promotional video published on YouTube last week that’s making the rounds across the Internet. The video demonstrates how users can literally shake the Nintendo Wii controller to control the new game, Wario Land Shake It.
Check out the video by following the link to the Wario Land video on YouTube (you have to watch it on the YouTube website and in its entirety to get the full effect – the most interesting part is at the end of the video).
Nintendo also launched an interactive Wario Land web page to support the launch of Wario Land for the Wii. To navigate around the page, you have to use your mouse to “shake up” the links.
It’s a fun campaign that should add to the buzz for a game that is apt to be popular. Check out the Wario Land Shake It video then come back to Brandcurve and leave a comment sharing your thoughts about it.
Image: Amazon.com















I’m 40 years old and I LOVE this approach. Totally original, plays on the success of YouTube and has you wanting to watch it again and again. Nice job Wii!