New writer for Brandcurve

Hi everyone! My name is Katherine Liew, and I will be taking over the Brandcurve blog from Susan.

I’m an independent marketing and research consultant from Australia with a specialisation in emerging technologies and NGOs. I would like to continue to build on what Susan has established, as well as adding some fresh perspectives.

So here’s just a few of the things you can expect to see from Brandcurve in the near future:

• more insights on the latest branding news
• discussions and case studies for you to have your say
• key branding theory and how it can be applied to your business
• tips on the people to watch in the branding blogosphere
• …and more to be announced later.

I am still getting set up with the blog so please bear with me, but in the meantime I’d love to hear about what you’ve come to expect from Brandcurve and what you would like to see more of on the blog!