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Monday, November 9th, 2009

News Designer?

May 23, 2008 by Anne Wayman  
Filed under Jobs

654114_loud_noise.jpgAs I was looking for freelance writing and editing and etc. jobs I came across one called, I kid you not: News Designer

If you follow the link you’ll find the listing ABC posted on MediaBistro… apparently they want someone to design the kinds graphics that show up on TV news these days.

But the headline! It confirmed my worst fears about what passes as news on so many of our public airways these days. That’s right, we the public, do, at least in theory, own the airways.

It could be that in the news business, the term, news designer, is recognized jargon, but if I were a news director anywhere I wouldn’t use that term. I’d probably headline the ad something like: Design News Graphics

The lesson, of course, is to remember you may be talking to more than an in-group. Make sure whatever terms you’re using are likely to be understood by everyone.

Write well and often,

Two newsletters:
Abundant Freelance Writing – a resource for freelance writers including 3x a week job postings.
Writing With Vision – for those who want to get a book written.

Image from http://www.sxc.hu

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