By: Kim

Kim — Thu, 08 Jan 2009 02:07:46 +0000

I agree newspapers remain important, primarily to establishing the news agenda in our major metro market. TV and radio largely pull from the day’s print headlines; online media either magnify the coverage through new angles and discussion, or unearth a story that’s picked up in print and only then hits the broader media (and public) radar. But rarely do online media or broadcast break a story that I’ve been able to leverage into broader interest the way it’s possible with newspapers. In my book, print reporters remain primary to media strategy and outreach, at least in our market. And those prior points are right on the money: Localize, and let’s hope newspapers find that effective marriage of traditional and new media delivery.

By: Lani Rosales

Lani Rosales — Wed, 07 Jan 2009 19:43:06 +0000

I would argue that traditional media will focus more efforts on their online efforts and create a more valuable offering on the web. Locally, the Austin American Statesman has an Internet Director (@statesman on Twitter) that has become the boilerplate for papers across the nation as to how to marry old media with new media and it just started with one person. Papers won’t die, but whether or not they’re physically printed might.

Comments on: Newspapers’ Future Unsure

By: Kim

By: Lani Rosales