Nick launches iCarly, solicits content

Continuing its lead in providing the most innovative entertainment content for today’s digital generation, Nickelodeon announces the pickup of iCarly, an all-new live-action comedy series that will not only feature a lead character
(Drake & Josh’s Miranda Cosgrove) who hosts her own home-grown web show, but will for the first time incorporate content from real kids as part of a scripted series. The show will launch in September 2007 on Nickelodeon.

iCarly is a show within a show that converges the television screen and the web for kids. During the course of the series, Carly will give viewers a specific assignment that relates to the context of a particular show. Kids will be directed to a website to post their kid created original content, which may be either scripted into a future iCarly episode or become part of Carly’s web cast online.

“We are giving kids more and more ways to connect the dots of their linear and digital entertainment experiences through Nickelodeon, from the social networking of Nicktropolis, to the ability to mash up our content on TurboNick, to allowing them to send and control their own user-generated content on ME:TV,” said Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group. “iCarly will bring it all together and reflect what real kids are doing today. The show could be in no better hands than creator Dan Schneider, who has delivered hit after hit for us.”