Comments on: No Cheerios for Europe

By: LuLu

LuLu — Wed, 18 Jun 2008 00:46:28 +0000

Unfortunately the “Oat Cheerios” sold in the UK and Ireland are not the same as the original Cheerios in the yellow box from the US. The European version is coated in sugar.

By: Cheerioats

Cheerioats — Tue, 27 May 2008 19:45:23 +0000

You can get a version of “Oat Cheerios” in the UK.

http://www.cerealpartners.co.uk/brands/oat-cheerios.aspx

By: svava

svava — Mon, 26 May 2008 22:33:35 +0000

My sister went to a bloodtest, and they told her she had too little Iron. So she got a pamphlet about Iron and which foods were rich of iron.
Cheerios were at the top, with the most iron. Below was Bllod puddin(I think it’s called) and various other kinds of food.
So yep, I think Cheerios was banned in europe because of too much iron…

By: Chris

Chris — Mon, 26 May 2008 10:19:40 +0000

I was looking for confirmation of Örn’s statement, and I didn’t find anything, although I did find out (1) that the high level of iron was a direct attempt to get Cheerios listed as the cereal of choice for US government food programs aimed at children and (2) they were originally called Cheerioats. I’ve also learned that Iceland is quite enthused about Cheerioats … me, not so much, although my children enjoy them.

By: Jean Mercedes

Jean Mercedes — Mon, 26 May 2008 08:27:31 +0000

Thanks to everyone for your input on Cheerios; I am glad I am not alone.

@Bjoggi – I am guessing that “Ísland………Best i Heimi!!” means “Iceland – Best in the World”? Are you referring only to Cheerios or to other quality of life topics or to doing business abroad?

@Bjoern – are those “sweet Cheeerios” in the UK actually branded as Cheerios or something else? They sell a sweet Cheerios-like cereal in Germany also, but under a different brand. Maybe it is Nestle? That would be a reason to keep Cheerios out of the market – keep competition low.

@Odinn, b2 and Ingi – you really prefer Coco Puffs over Cheerios? Then add it to our poll on “Ex-Pat Faves” and vote for it!

@Ingi – is this the correct translation of your comment: “Yes, yes, you can also get the ultimate Coco Puffs in Iceland”

@Mr. Surprised – I tend to believe that most business decisions are logical. In this case, General Mills/Nestle must think that the European market for Cheerios is not large enough to warrant the expense of producing and marketing it. Perhaps European pallets are different, or perhaps Oern is right…

@Oern – do you have a reference on your iron concentration theorey? I am looking at a Cheerios box right now, and the Percent Daily Value of Iron is just 45%…

@Siggi – Interesting point, but cereal does not usually get exported from the US, it gets produced locally, so General Mills/Nestle would use locally sourced ingredients.

By: Siggi

Siggi — Mon, 26 May 2008 01:10:20 +0000

Cheerios uses GMO grain which is banned in the EU.

By: Örn

Örn — Sun, 25 May 2008 23:44:20 +0000

It doesn’t say so in the reply, but the reason that Cheerios has been faded out in Europe is that it was banned by the EU due to a too high concentrate of iron, thus possibly causing iron overload toxicity.

The ironic thing is that most women suffer from a slight iron deficiency, and would do well to eat cheerios to try to get enough iron into their diets.

By: Mr. Surprised

Mr. Surprised — Sun, 25 May 2008 23:07:03 +0000

I REALLY would like to know what the arguments are for not selling Cherioos in those countries. Does it give you cancer? Don’t they want to make moeny? WHAT is the reason for not selling that popular product in those contries?

By: ingi Ingason

ingi Ingason — Sun, 25 May 2008 22:43:45 +0000

jessjess….jú ken olsó get ðí öltimit kókó pöffs in æsland.

By: b2

b2 — Sun, 25 May 2008 21:57:50 +0000

and cocoa puffs, its also made by gm