Now it is Yahoo/Viacom vs Google

Seeing that Viacom was launching a major attack on Google, Yahoo could not wait but to join Viacom in a multi-year advertising deal but even more than that, it strengthen the front against its rival, Google.

As per the agreement, small text-based adverts will appear alongside search results and other such content on nearly 33 Web sites owned by Viacom, including MTV.com, VH1.com, ComedyCentral.com, Nickelodeon.com, and BET.com.

While the financials of this agreement remain undisclosed, its been reported that Yahoo will pay as much as 80% commission off the ad revenue to Viacom.

[via TechTree]