O2 and Moby
Want to have a great big party (and use O2 mobile service in the Uk)? Then head over to the O2 Blueroom for a chance to have a party of a lifetime for you and a lot of friends. The premise is quite simple – register yourself on the list and get all your friends and more to send a picture message to the short code. The person with the most friends by 29 April wins the party, which takes place on 9 May to celebrate Moby’s new album..
Interestingly, it says you have to be a member of O2 before the contest starts, so there’s no chance of being the host now. But you can still be part of it if your friend’s on O2. You just have to submit your photo to their list.
The prize is a little complicated. Despite claiming in the introductory copy that the party is for you and 1500 friends, you actually only win a party for 100 people in the VIP section, where you get fed and watered and get a chance to meet Moby. The winner has to choose those 100 people they want to invite. The runner up gets to invite 4 people. But everyone else on the winning guest list gets a chance to get a ticket. – everyone gets an ‘invite’ and the first 1500 who reply get in. (for those keeping count, we’re up to 1605 now). Although on a different page it says only 1400 – the copy is not consistent through out, so no idea exactly how many.
It’s a fun, if complex, prize. It encourages creativity in marketing the host – you have to get out there and promote it to people to have a chance of winning, through your social networks. Each time you do, you promote O2 and connect them to cool things. The runner up prize is for best campaign as filmed by you and uploaded to You Tube, so you can always try for this. The contest even gives you some ideas
# To get you off to a flying start, invite all your Facebook and Bebo friends. Don’t forget to post your party details and poke, poke, poke your friends until they join your guest list.
# Put an invite on your MySpace page – upload it now.
# Promote your guest list on StumbleUpon, Delicious and Digg
# Text an invite to your friends and get them to pass the message on to everyone they know
#Don’t forget the humble email. Get the word out to all your contacts, here’s what you can say – just copy, paste and fill in your party details:Join my guest list for a chance to get into an exclusive party at The O2 on 9 May 2008. Moby’s sorting the music. To get on the guest list, just picture message your picture with [PUT YOUR UNIQUE CODE HERE] and your name (e.g. Team Sample10 David) in the subject line or body of the message to 63333 before 29 April 2008.
