O2 Beats Rivals In Battle For The Rights To Apple?s iPhone In UK
July 5, 2007 by admin
Filed under Electronics
O2 has beaten its rivals to win the exclusive UK rights to offer Apple?s iPhone. The tie-up, the mobile phone industry?s most sought-after deal in years, marks a major coup for the 18 million-customer group. The final contract is expected to be signed imminently.
The phone, which should be on sale in time for Christmas, is expected to prove a key weapon in enabling O2 to win and retain customers in one of Europe?s fiercest mobile markets.
It is understood that negotiations are continuing with mobile phone retailers including Carphone Warehouse over an agreement to sell the iPhone in their stores after a period of exclusivity with O2.
Shares of O2 ?s owner, Telef
