Obama Brand Gets Another Boost – This Time from Colin Powell
October 20, 2008 by Susan Gunelius
Filed under Marketing
As if the Barack Obama brand couldn’t get any stronger in the final weeks leading up to the 2008 Presidential election in the United States, this week, Colin Powell endorsed Obama.
Powell has a long history in U.S. politics and a strong brand image. It’s the icing on the cake for Obama, particularly as he tells the nation that Powell would be an integral advisor if he is elected, even suggesting that he’d offer Powell a formal role in his administration if Powell were interested.
On the flip side, Sarah Palin appeared on Saturday Night Live this week doing little more than reminding everyone why her brand image doesn’t appeal to the majority of Americans.
Of course, the election isn’t over yet. Regardless of what people say now, it all depends on who shows up on Election Day and actually votes. In the meantime, the brand positioning will continue. It’s certainly been an interesting election to watch from a political branding perspective.
Your thoughts (from a branding perspective, not a political perspective, please)?
Image: Flickr
