Comments on: Old and New Logos – A Retrospective in Pictures http://www.everyjoe.com/articles/old-and-new-logos-a-retrospective-in-pictures/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 19 Dec 2009 05:24:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: BuzzWoof http://www.everyjoe.com/articles/old-and-new-logos-a-retrospective-in-pictures/comment-page-1/#comment-322184 BuzzWoof Tue, 22 Apr 2008 15:39:51 +0000 http://www.brandcurve.com/old-and-new-logos-a-retrospective-in-pictures/#comment-322184 It strikes me the best redesigns (shown on the link in your article) are the ones that add depth and 3D. Yet also stay simple. Like the Apple logo above: out with colour, add depth, a twinkle of a reflection and 3D. Pure class. Zap out the letters/brand name too (and still gain instant recognition) and it shows your logo has entered the league of icons. It strikes me the best redesigns (shown on the link in your article) are the ones that add depth and 3D. Yet also stay simple. Like the Apple logo above: out with colour, add depth, a twinkle of a reflection and 3D. Pure class. Zap out the letters/brand name too (and still gain instant recognition) and it shows your logo has entered the league of icons.

]]> By: James Seay http://www.everyjoe.com/articles/old-and-new-logos-a-retrospective-in-pictures/comment-page-1/#comment-322183 James Seay Tue, 22 Apr 2008 13:46:21 +0000 http://www.brandcurve.com/old-and-new-logos-a-retrospective-in-pictures/#comment-322183 In response to Scott, it looks to me like a bird's beak? Or maybe an alligator? I take the new logo to give you the feeling that the channel is more daring and "outside of the box". Apple's new design is perfect for the companies transition from nerdy to cool. I don't get Safeway's change, but Federal Express was genius to short the name and change the symbol. Nice post. In response to Scott, it looks to me like a bird’s beak? Or maybe an alligator? I take the new logo to give you the feeling that the channel is more daring and “outside of the box”.

Apple’s new design is perfect for the companies transition from nerdy to cool.

I don’t get Safeway’s change, but Federal Express was genius to short the name and change the symbol.

Nice post.

]]> By: Scott http://www.everyjoe.com/articles/old-and-new-logos-a-retrospective-in-pictures/comment-page-1/#comment-321346 Scott Tue, 22 Apr 2008 11:35:18 +0000 http://www.brandcurve.com/old-and-new-logos-a-retrospective-in-pictures/#comment-321346 Why the heck is the "M" laying sideways; is it dead?!? What message could they possibly be trying to convey? Why the heck is the “M” laying sideways; is it dead?!? What message could they possibly be trying to convey?

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