Comments on: One Line Marketing Wisdom

By: Womenkind Uses Women to Create Ads : Brand Curve

Womenkind Uses Women to Create Ads : Brand Curve — Thu, 26 Mar 2009 15:01:33 +0000

[...] First, it uses one of my favorite things – common sense, which I talk about all the time on Brandcurve. Second, it focuses on consumers and their needs. Third, it recognizes women as a powerful [...]

By: Womenkind Uses Women to Create Ads

Womenkind Uses Women to Create Ads — Thu, 22 Nov 2007 03:02:28 +0000

By: Susan Gunelius

Susan Gunelius — Sat, 28 Jul 2007 03:15:03 +0000

Jennifer, I think you’ve hit the nail on the head. Marketers and businesspeople often get too close to their product and have trouble detaching themselves enough to remember that their product is less important than its ability to fulfill a customer’s needs.

By: Jennifer

Jennifer — Fri, 27 Jul 2007 09:25:52 +0000

“Your product or service is far less important than its ability to fulfill your customers’ needs.”

This is so weird. I love that and it’s very pertinent to my life today. I agree; I think many companies forget it. Why else would you get so many different answers from people when you post those cool quiz deals. Shouldn’t we all be thinking closer to the same thing. More to ponder. Hmmm, I can’t believe I ever thought brand stuff was dull. (sorry). I get something new to think about every time I come here.

And congrats on participating with Matt’s post — very cool.

By: Matt J McDonald

Matt J McDonald — Fri, 27 Jul 2007 03:20:22 +0000

Thanks for participating in the post and for the incredibly kind mention and link. I’m glad everything turned out so well. Hopefully your readers think the same thing.

Matt.