One-Third of US Video Views on YouTube
March 15, 2008 by Mike Abundo
Filed under Computers
YouTube’s market dominance continues. According to comScore, what Yahoo derides as “The YouTube World” includes a third of all US streaming video views.
Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).
Fox is second because of MySpaceTV. With the expansion of the YouTube API, expect YouTube’s lead to widen.
