Online Ad Strategies
February 3, 2009 by Kori Ellis
Filed under Marketing
Managing your website’s ads isn’t easy. It’s oftentimes time-consuming and requires a lot of tweaking while trying to optimize the ad content, formats and layouts to reap the most revenue. And with hundreds of ad networks to choose from, decisions can be difficult.
Ren Chin, marketing vice president for Yieldbuild, says that publishers should consider three major factors in their overall strategy for bringing in advertising revenue – ad network selection, ad layout and reporting.
CNET/ZDNet recently featured Chin on their Whiteboard video series in a segment was entitled “Online Ad Strategies.” Check out the video for tips and details.
