Online Marketing Takes Patience
September 18, 2009 by Linette Gerlach
Filed under Business
Online marketing can be a great promotional tool for your business, but it also takes a little patience and effort to be affective. I do quite a bit of web marketing for myself and others, so it’s a subject I’m familiar with. 
I know you’d like to do a few blog posts or articles, sign up for Twitter, or Facebook and hope everyone comes to find you and tell you how great your product is. Well, it doesn’t usually happen like that (it can, but not usually). Marketing online can take a little patience and persistence to get it right.
If you start a blog, or write some articles be consistent about it over several weeks or months. Don’t forget to give them a Tweet, or link them to your Facebook page, but make sure it’s interesting, and not just a sales push.
Then sit back a little and don’t obsess. Let Google find your work, let others find your information over time. While you’re waiting create a few more links back to your website with video, or social bookmarking. Soon you’ll have a whole network of blog posts, links, Tweets, and mentions from others pointing back to your website.
One of the biggest mistakes some people make in marketing online is to be too intense, and to use too much of a sales pitch. Being helpful, useful, and informative will get you further in online marketing than just pushing your products or services ever will.
You’re telling me it takes patience! I think the less niche oriented your key words are, the more you have to blog, comment, write articles etc to get any feedback at all. Links are key, but there are links … and there are links.
Nothing could be truer than the premise that promotion and selling work against you, while informing, sharing and education build your reputation and profile. Patience and persistence are key but practise is the other element. You get better the more you do!
Tim~ I agree, you definitely need to dig down into a specific niche or keyword and focus on that to get anywhere.
Mike~ You definitely get better with practice, I look back at some of my first attempts and laugh now:-)