Comments on: Online Video is Not a Stepping Stone

By: Mike Abundo

Mike Abundo — Thu, 24 Apr 2008 11:30:38 +0000

I think there's money in building an authentic brand as a viral star (or group) first, then taking product placements. That's what Nalts and TrueNuff do, and they get away with it. ;) The company you propose can succeed if it's built around a truly organic star (or group). An anonymous outsourcing house would run the very real risk of being found out. You don't want to become the next Dan Ackerman Greenberg.

By: jayvee f.

jayvee f. — Thu, 24 Apr 2008 11:17:01 +0000

mike, i really want to hear your opinion on this. some viral videos are obviously fabricated by companies who hire people to do it.

can a company that specializes in outsourcing viral videos succeed?

i know your anwer — since you’re a purist. but to behonest, there could be a lot of money in it?