Opinion Research Corporation Unveils New Logo

Opinion Research Corporation, a staple in the market research industry, unveiled a new logo this week. According to Gerard Miodus, President of Opinion Research Corporation, “This new graphic identity underscores Opinion Research Corporation’s ability to provide innovative research solutions around the world.”

The press release that announced the new logo claims, “The new logo features an up-to-date representation of the global nature of the company’s business, while maintaining a link to the elements that have made Opinion Research Corporation one of the best known and most respected brands in market research for 70 years.”

Don’t you just love PR BS?

Check out the old and new logos below, then leave a comment and tell Brandcurve readers what you think.

Old Logo

New Logo

In my opinion, anything would be an improvement over the old version of this logo. The new version still leaves something to be desired though. At least the font changed.

Your thoughts?

Images: Opinionresearch.com

Tags: Opinion Research Corporation, logo design, graphic design, brand identity, brand image, brand icon, Opinion Research logo