Outlook 2007 and HTML emails

If you don’t know already, read this overview of Outlook 07 and how it will impact use of HTML emails. According to that report and the follow up, Outlook is having to switch its renderer from IE to the Word version; there’s more information over at Molly Holzschlag. The posts and comments cover a lot of reasons why this is happening, but from a marketers point of view, it brings about challenges that have to be taken into account when designing campaigns this year.