Pacific Sunwear Welcomes New CEO
June 17, 2009 by Mark Ellis
Filed under Business
In the world of youth fashion, a new leader has emerged: Gary H. Schoenfeld, former Vans chief executive, will replace Sally Frame Kasaks, the current president and chief executive of Pacific Sunwear, at the end of this month. This marks the end of a three-year stint for Kasaks as a prominent player in Pacific Sunwear.
Kasaks became the CEO for Pacific Sunwear in 2006 and the chairman of the board of directors in 2007. She will be replaced by Peter Starrett as the chairman, but she will remain a member of the board of directors.
Her replacement, Gary H. Schoenfeld, most recently worked as vice chairman, president, and co-CEO of Global Brands Group from 2006 to 2008. Schoenfeld also worked as the president and CEO of Vans, a popular shoe company, until it changed hands in 2004. According to a statement released by Kasaks, Pacific Sunwear is confident that Schoenfeld has the background to navigate Pacific Sunwear through the recession.















