Yeah. I’m amazed at how many corporate websites I visit that make no effort to help people download their logo and other basic items.

I completely agree with the atomizing content approach. As a user, I’m much less likely to share content if it’s a 40 page PDF in comparison to different chunks of content that I can individually link to.

I’d add that maybe the second part of atomizing content is making it shareable. I come across too may sites that have great videos but no embed code, or a steady stream of new content but no RSS. Why not let me walk away with those atoms – or pieces of content – and share it with my friends or talk about it on my own blog or social network?

Enjoyed the post!