Patagonia’s Footprint Chronicles: Tracking Environmental Impact of Consumer Goods

Outdoor clothing & gear maker Patagonia sells products for adventure, travel and exploration. They’ve got a new adventure for consumers to consider: track the path of their goods from source to shelf.

The Footprint Chronicles follows featured Patagonia products from harvest to finished product accounting for the travel, CO2 emissions, waste generated and energy consumed along the way – the environmental footprint of their goods.

Each highlighted product is accompanied with the “Good”, the “Bad”, company thoughts on the process and a request for your opinion on Patagonia’s manufacturing methods. Greenwashing it is not. Instead Patagonia offers a transparency that is rare in retail.

Environmental responsibility is not a new concept at Patagonia. The company’s mission is to: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. With Footprint Chronicles, consumers can see for themselves how Patagonia is striving to keep that mission alive.

Via ENN