Pepsi & Gaming Team Up To Promote Healthy Lifestyle..??

Say that a single serving of your “snack” product contains something ridiculous like 14% of the recommended daily sugar intake (for an adult no less) and has absolutely no other redeeming qualities other than the fact that it’s tasty, how do you shine up your image?

Well if you’re Pepsi’s Mexican brand managers, you sponsor a video game that aims to help guide kids to make healthy lifestyle choices that include good eats and plenty of exercise. It’s like a little Richard Simmons tamagotchi that wants to reinforce the principles of sound nutrition and battle the bulge that a sedentary existence can bring. With childhood obesity a growing concern in many industrialized countries, the goal is surely a noble one but let’s review the facts of this particular case, shall we?

A soda pop company producing candy water that rots teeth and contains oodles of empty calories, sponsors a video game, a media form highly criticized and at times blamed for the growing heft trend…to warn of the dangers of crap food and couch potato-ism.

This strikes me as a little goofy…

Via GamePolitics